Our House
A family signature
At MICHAELSON, watchmaking is more than craftsmanship — it is a family vision built on passion, precision and timeless design.
Simon Michaelson
General Director & Designer
The company was founded by Simon Michaelson together with his sons David and Daniel. United by a shared appreciation for luxury timepieces, the family creates watches that combine elegant aesthetics, Swiss quality and exclusive character. The DSD shield — David, Simon, Daniel — marks every dial.
Swiss Made
In-house Swiss production, Swiss movements, sapphire glass — quality without compromise.
Limited Editions
Every model is produced in limited numbers, making each piece rare and unique for its owner.
Attention to Detail
From the dial and materials to the overall wearing experience — every detail is deliberate.
MICHAELSON is created for people who value individuality, elegance, and the true spirit of luxury watchmaking.